FOR NEW ISSUERS | Key Insights from Industry Insiders
Produced by Arro Financial Communications, in Association with ETF Trends
It's no secret that the ETF marketplace has grown by leaps and bounds over the last decade. However, as the marketplace has expanded, the competition for AUM has grown ever more intense in an increasingly crowded landscape. In spite of these challenges, there is still ample room for inventive, innovative ETFs to make their mark and gather assets.
In the following pages, experts on indexing, research, marketing and PR, trading, legal, listings, sales, and advertising offer their biggest tips for new issuers, garnered from their years of experience in the worlds of ETFs and finance.
This guide is intended to provide a broad overview of the important items new issuers should be thinking about as they move from concept, to messaging, to launch day, gathering AUM, and beyond. It is our sincere hope that the insights in the next few pages will help spark important conversations as you evaluate your firm’s goals in the coming year.