2019 marks the fourth issue of our yearly publication, Big Tips for New Issuers, and we couldn’t be prouder (or more excited!) to share it with you. Four years may seem like a long time, but when measured against the longer arcs that define industries, it’s barely a blink of an eye. In 2016—the year we published our inaugural issue—U.S.-listed ETFs finished out the year with $2.56 trillion in assets under management. Although as of press time we do not have complete data for 2018, as of September 2018 that already impressive number had already grown to $3.6 trillion. At the same time that the industry has come so far in terms of growth, it clearly has a long way yet to go: mutual fund AUM currently (again, as of press time) stands at $19.42 trillion, dwarfing the ETF industry many times over.

All of which is to say that, competitive though the ETF space has undoubtedly become, there is still quite a bit of room for ETFs to grow. The same innovative, entrepreneurial spirit that has served the industry so well, that has helped spur the incredible growth ETFs have enjoyed thus far, remains as vital to their future prospects as ever.

In order to successfully grow and thrive, new entrants and established players alike will need the right tools and approaches for the continually-evolving competitive landscape. To assist you in that endeavor, we’ve assembled contributions from industry insiders throughout the ETF ecosystem, from indexing experts to listing exchanges gurus, compliance professionals, marketing mavens, advertising buffs, and so much more.

It is our sincere hope that this issue of Big Tips spurs thought-provoking conversations, fills in some gaps in knowledge, and helps provide a starting point for ETF issuers and other service providers as they evaluate their needs in 2019. Here’s to what’s next!

-The Team at Arro Financial Communications

  • 3 Ways ETF Issuers Can Help Advisors Thrive

    Inside ETFs

  • The ETF Think Tank: Interactive Research

    Tidal ETF Services

  • ETF Issuers: How to Harness 2019’s Key Marketing Trends to Grow AUM

    Arro Financial Communications

  • For ETF Issuers: How to Leverage Limited Budget with Smart Ad Strategies

    Orbis Marketing Inc.

  • SEC Proposes Long-Awaited ETF Rule

    U.S. Bank Global Fund Services

  • How A New Innovation Is Improving Outcomes for ETF Investors


  • The Impact of the GIPS 2020 Exposure Draft Proposals on Managers of Exchange-Traded Funds

    K&L Gates LLP

  • Good for People, Planet, & Investors’ Wallets: Millennial Investors are Paying Attention to ESG ETFs

    Change Finance

  • Diversity is Key for 2019 and Beyond


  • Understanding Today's ETF Landscape and Flows



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